EXPERTISE

We provide research expertise to some of the world’s most successful and innovative agencies, consultancies, and organizations. Our global experience includes clients in automotive, business-to-business, consumer durables, financial and insurance services, food and beverage, government, hospitals, healthcare, pharmaceutical, manufacturing, media and communications, non-profit, education, personal and home care products, retail, technology, telecommunications, and tourism.

Strategic Insights

Market Structure/A&U/Brand

Equity Russell provides brands with a comprehensive blueprint of the competitive landscape to help identify the greatest areas of brand growth, aid in developing new offerings and repositioning a brand and its products.

Segmentation & Targeting

We help clients understand customer segments that represent the greatest opportunity for growth. The resulting analysis brings the segments to life – providing brand managers with a framework to understand the customer landscape and strategies to effectively reach the highest value segments.

Buyers Journey/Purchase Path

Russell identifies customers’ cognitive path-to-purchase journey, from the perceived need for a product or service through the ultimate purchase decision. The resulting data provides a marketing strategy framework to generate opportunities.

Products & Service Development

Ideation & Concept Testing

From brainstorming through fully conceptualized ideas, we employ innovative tools to develop product or service ideas, understand their ability to connect with an audience, meet an unmet need, disrupt a category, and ultimately project its potential level of success.

Product & Services Testing

Russell’s approach uses rigorous techniques to assess consumer acceptance, optimize product or service performance, and improve customer satisfaction. Outcomes from these product-testing programs afford marketers the opportunity to improve upon existing products or services and forecast sales growth for the near- and long-term.

Name, Logo, & Package Tests

Russell provides in-depth exploration and evaluation throughout all phases of brand identity development or restructuring, ensuring that each identify element communicates and fits the brand story.

Media & Communications

Public Opinion Research

Russell designs and executes public opinion and thought leadership research for a diverse set of clients that include PR firms, governmental agencies, non-profits, and political consultancies. Our expertise ranges from consulting on sampling issues to white paper development.

Advertising & Message

Testing Using a range of qualitative and quantitative tools that measure emotion, involvement, and motivation, we work with agencies and brands in the development and executional phases of communications development.

Advertising & Brand Tracking

Russell’s tracking research measures brand health, identifies trends, uncovers new opportunities, and provides competitive intelligence. Advertising tracking provides further guidance in understanding the impact of communications on brand perception and behaviors.

Focus Crossroads

Learn about our sister company – a Qualitative Research Facility.